Sweet & Sour Parking Policy at hospital

Tuesday, 13 June 2017

by: Sacha Oerlemans

The Sweet & Sour Parking Policy of the Maastricht University Medical Centre (MUMC) resulted in 20% fewer parking transactions and 40% fewer people parking.

  • Sour is the fact that parking costs increase during peak hours for employees.
  • Sweet is the fact that employees receive a reward if the travel by (e-)bike.

Rational

The redevelopment of the Maastricht Health Campus the reason for the hospital to develop an new parking and mobility policy. On the short term, several hundred parking spaces needed to be taken away, yet not at the expense of accessibility of the hospital for patients, visitors, students and employees.

Strategy

The key to MUMC success is behavioural change. Employees should want to come to the hospital by different means of transport than their car.

A time and place dependent (differentiated) parking tariff was established for employees, combined with a reward for using the (e-)bike. The aim is to need fewer parking spaces in the future. At peak times, parking is more expensive for employees, and those who live close to the hospital pay more.

Effect

This price incentive works: employees have calculated what it means to them and have adapted their behaviour. The Vrije Universiteit (VU) in Amsterdam calculated (from a comparable solution of the Hague Bronovo hospital) that every euro price increase results in 6% yield less peak parking.

Liberal extract from Parkeer24

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