Sweet & Sour Parking Policy at hospital

Tuesday, 13 June 2017

by: Sacha Oerlemans

The Sweet & Sour Parking Policy of the Maastricht University Medical Centre (MUMC) resulted in 20% less parking transactions and 40% less car parkers.

  • Sour is the fact that parking costs increase during peak hours for employees.
  • Sweet is the fact that employees receive a reward if the travel by (e-)bike.

Rational

The redevelopment of the Maastricht Health Campus the reason for the hospital to develop an new parking and mobility policy. On the short term, several hundred parking spaces needed to be taken away, yet not at the expense of accessibility of the hospital for patients, visitors, students and employees.

Strategy

The key to MUMC success is behavioural change. Employees should want to come to the hospital by different means than their car.

For them, a time and place dependent (differentiated) parking tariff was established, combined with a reward for taking the (e-)bike. With the aim to need less parking spaces in the future. On peak moments parking is more expensive for employees. And those who live close to the hospital pay more.

Effect

This price incentive works; employees calculate and adapt their behaviour. The Vrije Universiteit (VU) of Amsterdam calculated (from a comparable solution of the Hague Bronovo hospital) that every Euro price increase provides a 6% yield in less peak parking.

Liberal extract from Parkeer24

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