The automotive revolution is speeding up (5)
Monday, 11 December 2017
A perspective on the emerging personal mobility landscape
Disruptive developments require us to redefine our view of the industry structure toward a personal-mobility landscape focusing on the consumer.
The increasing momentum of all disruptive trends, the shifts in value pools and corresponding capabilities, and the growing need for more granular perspectives on consumers requires we rethink our view of the automotive industry. The new personal-mobility landscape that is emerging is much broader than the traditional automotive industry; it is extending to include, among many others, tech players and new entrants from other industries such as software and utilities. Whether incumbents or challengers, all players will find themselves part of an increasingly diverse playing field (Exhibit 5).